Empowering excellence in fitness and sports
Achieve your best with our specialized long term athlete development, personalised coaching, and expert sports massage therapy
My story - a ‘life’ coaching
A coaching career, now 24 years in the making and one that has taken on many forms, via many locations. (the UK, Australia, New Zealand and now Sweden). Lots of different roles, in the gym, on the football and rugby field, in the corporate world and in men’s health.
But whilst those roles have all carried different roles and responsibilities, they are all underpinned by the same philosophy - ‘getting the best out of people’.
To have longevity in this business, I have long believed that a bit of diversity in my roles has allowed me to continue to push forward and evolve as a coach.
My history
I have specialist qualifications in performance enhancement, (PES) corrective exercise (CES) and youth training (YES) (all via NASM), as well as a diploma in sports massage therapy (VTCT) and a bachelor's degree in sport (Exeter, UK).
Alongside many years of private coaching, I enjoyed 3 years as lead S+C coach for Team Wellington FC (New Zealand) and 6 years with Stockholm Exiles Rugby club, winning 6 x SM Guld and a European title whilst coaching the Swedish men’s rugby sevens squad.
From the UK but based in Sweden since 2011, I now balance my time between working with young athletes, private coaching, sports massage services and the management of my two companies, the Health Prism (corporate wellness) and Back in the Game (men’s health). Whilst being a parent to two young boys.
I enjoy working with teams, groups, companies and individuals and would be delighted to hear from you if you’re keen to work with me, or perhaps even collaborate.
My philosophy
Training with a close group of friends adds a level of accountability to your training and connects you with friends in your quest for better health. With all the same features as our 1:1 programmes, having the support of those important people in your life allows you to maintain motivation and push each other along when life gets hard from time to time.
Young Athlete Development
Growing athletes face unique challenges that require a thoughtful, age-appropriate approach.
Our programmes are designed to build strong movement foundations, support healthy (injury-free) development, and foster confidence—on and off the field.
It’s not about guaranteeing elite success, but helping young people reach their potential and develop skills and habits for life. Coaching is available for individuals or teams, depending on what best suits their needs.
➔ Visit LTAD
Personalised Coaching
Online 1:1 coaching helps you boost energy, strength, and overall health with a programme tailored to your goals, lifestyle, and schedule.
It’s not about guaranteeing elite success, but helping young people reach their potential and develop skills and habits for life. Coaching is available for individuals or teams, depending on what best suits their needs.
➔ Visit X
Sport Massage Therapy
Sports and deep tissue massage supports muscle recovery, mobility, and healthy muscle tissue.
It’s perfect for those looking to feel good, as well as athletes who want to integrate recovery into their training routine. For those who need it, I offer rehab programmes to complement the therapy, but massage alone is also a great option. Sessions are available at my home clinic in Hemmesta, Värmdö.
➔ Visit X
Back in the Game
BITG is a supportive community for men’s health, founded in 2014, dedicated to helping middle-aged men improve their fitness and overall well-being.
Through our bespoke training app, members gain access to home training solutions, practical nutrition advice, regular challenges, and progress tracking—empowering them to get ‘fit for what matters.’ We foster connections with like-minded individuals, both online and through in-person training groups in the UK and Sweden, along with our annual events. Join us and be part of the BITG community.
➔ Visit BITG
The Health Prism
At The Health Prism, a Stockholm-based company, we focus on helping your team lift energy levels, boost immune health, enhance mental clarity, reduce stress, and improve physical health.
But more than just improving individual health, we aim to foster a culture of well-being within your organisation. Through our programmes, your team will build stronger connections, support one another, and work towards long-term, sustainable health. This holistic approach ensures everyone thrives, both personally and as part of a cohesive, health-focused team.