Meet Sam

My story - a ‘life’ coaching

A coaching career, now 24 years in the making and one that has taken on many forms, via many locations. (the UK, Australia, New Zealand and now Sweden). Lots of different roles, on in the gym, on the football and rugby field, in the corporate world and in men’s health.

But whilst those roles have all carried different roles and responsibilities, they are all underpinned by the same philosophy - ‘getting the best out of people’.

To have longevity in this business, I have long believed that a bit diversity

I have specialist qualifications in performance enhancement, corrective exercise and youth training (all via NASM), as well as a diploma in sports massage therapy (VTCT) and a bachelors degree in sport (Exeter, UK).

Alongside many years of private coaching, I enjoyed 3 years as lead S+C coach for Team Wellington FC (New Zealand) and 6 years with Stockholm Exiles Rugby club, winning 6 x SM Guld and a European title with the Swedish men’s rugby sevens squad.

Based in Sweden since 2011, I have recently accepted an exciting role as ‘head of athletic performance’ at Nacka FC. This includes work with the academy teams (11-19 years old) and the first team squad, in an exciting and vibrant football club.

This role runs alongside my private coaching, my youth athlete development programme, sports massage services and the management of my two companies, the Health Prism (corporate wellness) and Back in the Game (men’s health).

I enjoy working with teams, groups, companies and individuals and would be delighted to hear from you if you’re keen to work with me.

my PHILOSOPHY

Sound and appropriate practices underpinned by strong human connections, all whilst seeking consistency and empathising with the lives of those who I work with. Whether working with individuals, teams, companies or groups, I ensure that I stay true to these philosophies, allowing my clients to both progress and challenge themselves effectively, whilst enjoying themselves and feeling the support of others throughout.

onwards